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There, he and his teams delivered firsts in product planning through customer-led innovation, including the creation of Harley's first factory customization program and first electric motorcycle development. He also introduced a segmented marketing strategy and structure that resulted in the company reaching #1 market share position in all U.S. demographics as well as global growth. Prior to Harley-Davidson, Richer held multiple marketing and advertising director-level roles within General Motors at Pontiac, GMC and Chevy Trucks, and at DDB Chicago where he managed major consumer accounts such as McDonald's, SC Johnson, General Mills and Clorox. From these efforts, Mark-Hans was inducted into the American Advertising Federation's Hall of Achievement in 2006. Richer holds a Bachelor of Arts in History from Northwestern University and a master's degree in Business Administration from the Ross School of Business at the University of Michigan. For more information, please visit FBHS.com . About Fortune Brands Global Plumbing Group Fortune Brands Global Plumbing Group (GPG) currently includes the industry-leading global kitchen and bath brands of Moen, Riobel, Perrin & Rowe and The House of ROHL. Anchored by Moen as the #1 faucet brand in North America, together the brands serve a range of consumer segments up through the highest luxury with distinctive style, innovation and quality.
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